Vian Izak has recently partnered with Spotify on a campaign in where the streaming giant used it's data to identify Izak's top 200 fans. They then notified these fans that Vian had a special gift for them.
Izak then delivered the first 200 print editions of his comic, written and illustrated by Hein Zaayman, to these fans. The campaign launched as a celebration of Vian's debut album Northern Anthems. Spotify supported the project both editorially and on social media.
Vian Izak's Adventures is the springboard for the multiverse of music that Vian and Hein have been developing for the last few years.
The campaign started in early 2016 when Izak announced he would be releasing a single a month along with an installment of Hein's genesis comic. The campaign saw two dozen official Spotify playlist placements and several homepage takeovers in select regions. The project generated over 40k hits on the comic in six months and over 8.5 million streams to date.
Hein and Vian will be attending several Comic Cons this year along with an appearance on comic hub Geek & Sundry.